SEO is an integral part of most business websites in this day and age, but what is it and how can it help your business?
You may have heard of it in passing or have even been recommended SEO as a way to help boost your business to new heights but what is SEO? SEO is an abbreviation that stands for Search Engine Optimization. It is the act of spicing up your website to appeal to a search engine's algorithm.
This act increases your website's visibility by allowing a greater audience to find your website when then use Google, Bing or any kind of search engine to look for services related to your business.
Good SEO strategies allow your website to place higher on the ranks of search engine results. That is to say that If your website normally places on the 5th page of Google's search results, SEO can help you place right at the top of page one!
How Does SEO Work?
Search engines have algorithms that scour the internet to categorize good and bad websites. If your websites seems to have helpful information and appeals to the algorithm your website places higher on search results.
If you have a defunct website with horrible grammar and horrible graphics that wont load, you can rest assured that Google would want to hide you deep in it's recesses away from any potential clients.
SEO works by introducing strategies that are appealing to the algorithm by legitimizing your website and ensuring that the right keywords are used on your site.
On top of that, an SEO expert ensures that your website loads quickly and doesn't lag when a client tries to access your website. With advancing tech and high internet speeds, society today has had it's patience thinned to that of paper. A few milliseconds can be the difference between you getting that sale and losing that client forever.
Fast load times also appeal to the algorithm. Efficiency is key when it comes to the internet. Google would never want to send a person to a website that takes 5 million years to load so, it would recommend websites that are more efficient to viewers.
Next, SEO also helps legitimize your website through things like backlinks. Ensuring that your website uses good sources and has relevant information is the difference between a search engine thinking you're a credible business or a shady gambling site.
Why is SEO Important For Businesses and Influencers?
You may not know it but SEO is used in every business industry and in every niche. If you are a business or an influencer, all your competitors are using SEO as a tool to get ahead of you and taking away your potential customers.
SEO is super important for businesses in this day and age. Over 3.8 million searches are made on Google every minute, that adds up to about 5.6 BILLION searches every day! If your business is to survive, you need to be on top when someone searches for something related to your niche.
SEO is a great marketing strategy as it utilizes strategies such as keyword research and alt text that makes your website become easier to find. For example, a florist website would use keywords such as best florist in Malaysia or beautiful bouquets Malaysia in their copy so that when someone searches for those words, they will be directed to that website.
SEO isn't just about spamming keywords anymore. Back in the day, you could get away with filling your website with as many keywords and links as humanly possible but, nowadays all search engines have evolved their algorithm to curb these harmful SEO tactics.
SEO is like baking a cake, you have to have the perfect balance of strategies and human touch to be successful. When done correctly, SEO can help your business to achieve great heights and bring a smile to your face when you see it's effect correlate to a boost in customers and revenue.
Finding The Right SEO Specialist For You
If you're a business owner or influencer looking for ways to boost your website visitors then, SEO is for you.
Finding the right SEO expert might be a tall order, some SEO experts are too focused on the strategies and will make your website come out robotic which may hurt your website more than it helps.
Font and Centre is here to help you solve all your website woes. Just send us an at fontandcentre@gmail.com and watch as your business starts to grow. We have 5 years of experience in the SEO world and our techniques are tried and tested to ensure your success!
Comentarios