Are you new to SEO? Perhaps you are struggling with your current SEO strategies. Here are some tips that can help your SEO excel!
SEO can be a confusing web of trial and error and frustration. Sometimes even the most experienced SEO specialist will struggle with a particular website and find it hard to improve it's standing in Google's search results. Not to worry, here are some tips that can help you build a SEO strategy that works for you!
1. Remember Your Audience
The most common mistake people make when doing SEO for their website is over-catering to search engine algorithms.
This, can come in the form of rewriting the same content over and over under different headers in hopes to appeal to more search results. I can assure you that you will be harming your website more than helping it if you are currently doing this.
When creating content for your website, think about your audience, write about things that you think will interest them. For example: if you are running an electronics company, start doing product reviews of the latest goods in your niche.
Search engines will automatically promote websites that are interesting and relevant to viewers, which will automatically drive more traffic to your website.
2. Don't Keyword Spam!
Many inexperienced SEO 'experts' fill their website's content with as many keywords as they can possibly fit into their articles. This outdated technique has been pushed out as search engines updated their algorithms to penalize websites that use these harmful techniques.
Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. -Google
On top of that, websites are meant for a human audience not computers. Your audience will click away from your website faster than you can say "useless spam content" if your entire website sis just a compilation of nonsensical disjointed words.
Which would you rather read?
"We are the best florist in Malaysia. Shop now with Flowers For You the popular florist Malaysia with best flowers, nice bouquets, professional flowers, nice birthday gifts, funny bouquets, nice flowers."
Or
"Welcome to Flowers For You! We have freshest the flowers in town. Don't see a bouquet you like? Our florist can create a personalized bouquet suited to your every need. Just WhatsApp us and we will be right with you."
Just like you, your customers prefer to visit websites that are coherent and value them as people not just walking money bags. Next time, when you think of creating content for your site, cherry pick the keywords you like and integrate them smoothly into interesting content.
3. Edit Your Meta Description
Meta descriptions are the little snippets you see under a page title when you do a search on any search engine. It might seem like a small irrelevant thing but, search engines actually take into account what you have in your meta description when they recommend websites to their users.
Meta descriptions should give a brief summary of what your website is all about. Make sure to keep it short and sweet. It is recommended that your meta description is roughly 150 words.
Choose one or two keywords to include in your summary. Remember, keyword spamming is never a good idea!
If your web builder does not allow you to edit your meta description without coding, fret not, there are many plugins you can add to your site that will allow you to do so without knowing a lick of code. To start, you can try Google Search Console or Semrush.
4. Explain Your Videos In Words
Videos are a great way to spice up your website and retain your customers' attention. They are also a great way to increase your chances of getting backlinks.
However, there is one major downfall, your search engine cannot understand them. To solve this issue, you should always add descriptions to your videos.
One of the best ways to do this is by adding transcripts to your videos. Transcripts just like traditional movie scripts are the word for word notes of everything you say in your video.
This process can be long and tedious so, many SEO experts who do not have the time and or the money to pay someone else to do it for them will opt to create short summaries of all the videos they post on their website.
5. Decrease Your Website's Load Time
In July of 2018, Google updated their algorithm to detect your page loading speed. If your website is found to be loading slow, Google will now downgrade your site when users search on mobile. Since most people search on their phones on the go, your SEO will take a huge hit.
Not only that, research has shown that 53% of users will click away from a website if it takes longer than 3 seconds to load. Now that is scary.
Check your website loading speed by opening your website on your laptop and on your phone. If you find that it takes forever to load, its time to do a diagnostics test.
The first thing you should do to improve loading speed is take a look at your website's largest files. These include, images, videos, podcast and infographics.
For images and infographics, you can compress them to make them smaller or exchange them with images of lower quality. Videos however, should be set to preview at low quality (240p to 480p).
Do you have a lot of website visitors? One of the factors that could be effecting your load time is a crowded server.
Shared hosting plans are the most popular type of web hosting on the market. If you are on one of these plans, you and many other websites share one server and that includes storage space. When a server becomes crowded, its processing speed becomes slower and that directly impacts your load time.
If this is the cause of your issue, it may be time to think of upgrading your hosting plan to dedicated hosting or virtual private server (VPS) hosting.
Conclusion
There are many factors to consider when doing SEO for a website. Too much of a good thing can become your greatest detriment.
Remember that moderation is key with SEO, too many images and animations slow your website down, too many keywords and you get penalized and too much jargon will bore your customers.
If you are struggling with your SEO and need a helping hand, feel free to reach out to us here at Font and Centre. Our experts are more than happy to facilitate all your SEO needs. We hope that this article was helpful and that you have a nice day!
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